All-Purpose Hydration™

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Water DropletWater Droplet

  • Refreshing Taste

    Something you'll look forward to drinking.

  • Balanced Electrolytes

    Each Nutrient is Measured in Relation to the Others — No Single Nutrient Overwhelms the Rest.

  • All-In-One Support

    12 Total Electrolytes + Vitamins

  • Cellular Hydration

    320mg Sodium + 8g Sugar = Calibrated for Everyday Hydration and SGLT1 Activation

  • Premium Bioavailability

    Premium Nutrient Forms Your Body can Absorb Efficiently.

  • Digestive Comfort

    Formulated to be Gentle — No Bloating or Stomach Discomfort.

Nutrient Benefits

  • Sodium

    • Water Absorption
    • Fluid Balance
    • Muscle & Nerve Function

  • Potassium

    • Muscle & Nerve Function
    • Fluid Balance
    • Blood Pressure Regulation

  • Magnesium

    • Energy Metabolism
    • Muscle recovery
    • Regulates Transport of Other Electrolytes

  • Calcium

    • Bone Health
    • Nerve signaling
    • Muscle Function

  • Zinc

    • Immune Health
    • Fluid & Electrolyte Balance
    • Skin Health

  • 5 B Vitamins

    • Energy
    • Metabolism
    • Electrolyte Function

  • Vitamin C

    • Overall Wellness
    • Protection from Oxidative Stress
    • Collagen Production

  • Vitamin E

    • Protection from Oxidative Stress
    • Skin Barrier Support
    • Immune System Support

  • Sugar

    • Rapid Absorption
    • Energy
    • Enhanced Palatability

Mission Statement:

Optimal Hydration™ was formulated to provide All-Purpose Hydration™ — one that’s complete, balanced, great-tasting, gentle on the stomach, and free from the artificial junk found in other products.

Vision Statement:

Optimal Hydration™ isn’t here to play along with the hydration industry — we’re here to raise the standard. For years, people have been told they must choose between salt-heavy formulas that taste terrible or sugar-loaded drinks pretending to hydrate. Worse, they've been told hydration is only for athletes. We reject that. Our vision is simple: hydration that is complete, balanced, and genuinely enjoyable — for everyone, at any time. No compromises. No extremes. We’re building a new standard, and raising the bar.

Core Values:

  • Quality - Every ingredient and Decision Matters
  • Innovation - Challenge the Norms and Rethink what Hydration can be
  • Integrity - No gimmicks or Hype, Just Intention & Purpose
  • Customer Focus - Built for Real People not Trends
  • Transparency - Every Ingredient and Ingredient Amount has a Purpose. And We Can Explain Every Detail.
  • Improvement Mindset - This company is always looking to improve, we'll never be “finished” because we relentlessly refine, improve, and raise our standards.